What makes your club unique?

In large cities there are many Rotary clubs. So each club needs to think about its image and what you have that makes your club unique. When new members are recruited to Rotary they have a choice of several clubs and you want them to join your club. So what do you answer when the prospect members asks: Why should I join your club? What's special with your club?
The best persons to answer these questions are your club members. So let the club members discuss this during one Rotary meeting and write down everything they come up with. Then the board has ample of positive things to use when they want to formulate the best answer to the initial question.